print Advertsing

Of the threee main traditional marketing outlets, often print can have the lowest entry point cost. With "magazines" such as "Moneymailer" and "Red Plum", a localized print ad can be fairly inexpensive. These do tend to have a lower conversion rate, however, with sometimes as little as .05% of the audience responding to your ad.

Magazines and publications that are geared toward your demographic audience will have a much better response rate, but the advertising cost does go up. Add in the cost of color and larger advertising space, and print ads can be pricey.

Print can be very effective for your dollar. A person will take the time to view your ad in a publication, if it is of a subject matter that interests them. By correctly targeting your audience, your response rate will increase dramatically.

Radio Advertising

Advertising via the radio can be very rewarding, especially for a company that has a product or service that is appealing to a broad demographic. To get the most out of radio, it is suggested to team up with a show, and have them talk about your product on a regular basis. Give aways and deep discount campaigns where the DJ is a testimonial tend to drive the highest returns for your radio dollars. Joining forces with another company and "Co-op" marketing may also be a way to reduce each company's cost while still reaching a god portion of your intended audience.

Also look at doing "radio remote broadcasts" from your location. Drop-in traffic will come just because the radio team is at your location.

Television Advertising

Television is the top dog of traditional marketing. The cost of creating a televisions spot, then having it broadcast over local stations can be very costly, and out of reach for the small businessman. Fortunately, there are approaches that can make television affordable.

A television ad can be costly to create, but that ad can be run on multiple stations, for a long time. So over time, your cost per ad is reduced. It is best to do your main commercial, where you change your "outtro", the ending of the commercial, with current discounts or deals. That way you are only paying for the 5 seconds of image discussing your latest deal, without having to shoot a whole new commercial.

The advent of cable and satellite has also brought the cost of television advertising down. Having your ad run on local access is much cheaper. Plus, your cable company can offer you ads to your local area only, so you are only paying for the viewers that can directly benefit you, not the entire area of broadcast.

Target Marketing

It is important to have all your ads work together, and be aimed at your specific demographic as much as possible. If you sell skateboards, you do not want your ads to be seen by senior citizens. Your advertising dollar is not very effective. However, if you advertise to the MTV crowd, you would have a much greater response.

Target Marketing is all about knowing your consumer, and what their buying and viewing habits are. Some consumers are obvious, and are easier to target. Once the primary target audience is determined, and campaigns are in process, start looking at secondary markets. Who else could use your product or service, and would it be a potential profit stream?

We will build your campaigns to smoothly interact, so as to get the best return on your dollar. For information on how we can assist your marketing needs, contact us here.